Friday, November 03, 2017, 04:00pm - 05:30pm
Simon Lee, Columbia University (*Note change in day - Friday)
"IDENTIFYING THE EFFECT OF PERSUASION" with Sung Jae Jun
Abstract: In this paper, we set up an econometric model of persuasion, point out the key parameters of interest, and study identification of these parameters. We employ the potential outcome framework to define the persuasion rate and characterize identification of the impacts of persuasion under various data scenarios. We illustrate our findings by applying them to two strands of the literature: the effects of media on voting and door-to-door fund raising. Our empirical results show that the heterogeneous effect of persuasion is ubiquitous among all of our applications and that the estimates of the persuasive effects can be compared across different studies under weak conditions on underlying economic and econometric models.